山东省体育用品制造业的发展瓶颈及对策研究

A research on the development bottleneck and countermeasures of sports goods manufacturing industry in Shandong province

采用文献资料法、调查法、数理统计法,对山东省体育用品制造业发展现状进行分析,剖析当前其发展的瓶颈及制约因素,从提升品牌价值、人才培养、政府扶持、加强产品营销等方面提出对策建议,为摆脱山东省体育用品制造业缺乏核心竞争力的束缚,真正做大做强山东省体育用品制造业献计献策。

By using the method of documents, this article analyzes the bottleneck and constraints of the currentdevelopment based on the analysis of current situation of sports goods manufacturing industry development inShandong, and puts forward countermeasures including the factors such as enhancing the brand value, talenttraining, government support and strengthening product marketing. In order to provide some references forShandong Province to get rid of the lack of core competitiveness of sporting goods manufacturing industry andbecome bigger and stronger one.