广州市科技传播媒介现状与解决方案研究

Research on the present situation and solution of science and technology communication media in Guangzhou

经由细致的调研可以得知,广大人民群众在获取科技信息过程中,基本上利用大众传播媒介这一方法来进行,各种群体在选取媒介上存在着不小的区别,而媒介的科技传播力度不够大。新媒体按照各种人群的特征,往往强调分众传播,以实现良好的效果。文章对广州市科技传播媒介的现状进行了分析,并提出了相应的解决方案。

The detailed research reveals that the public employs mass media to access the scientific and technological information. Different groups vary greatly in their selection of media and the communication of science and technology still has room for improvement. New media tends to spread the information among different groups of people in accordance with the characteristics of these groups in order to deliver best outcomes. This article analyzes the status quo of science and technology communication media in Guangzhou, and puts forward the corresponding solutions.