新媒体环境下提升大学生中华文化认同感途径探析

The Paths of Improving College Students' Chinese Cultural Identity Under the New Media Environment

受内、外环境的影响,部分大学生在对待中华文化的态度上出现非理性倾向:对主流文化价值观认识弱化、对传统文化观念淡薄、对西方外来文化的盲目趋从。作为新兴传播方式,新媒体不仅能够深入渗透到大学生日常生活中,而且其趣味性、新颖性、多样性的特点也迎合了大学生群体的心理。因此,高校要充分利用这一手段,有针对性地帮助大学生提升中华文化认同感:首先,积极引导网络舆论、树立正确导向;其次,推进网络舆论环境与高校新媒体环境的协同共促;最后,进一步建设完善法律法规和管理体系,对新媒体在大学生群体中的应用进行有效监管。

Influenced by the internal and external environment, the attitude towards Chinese culture of some college students emerges with irrational tendencies. That is to say, the weakening of the understand- ing of the mainstream cultural values, the weakening of the traditional culture and the blind pursuit of the western foreign culture become a common phenomenon. As a new means of communication, new media can not only penetrate into the daily life of college students, but also cater to the psychology of the college students because of the interesting, novel and diverse characteristics. So it is necessary to make full use of this means to help students enhance Chinese cultural identity. First of all, actively guide the network pub- lic opinion to establish the correct orientation. Secondly, make the network public opinion environment and the environment of new media together play a role. And finally, strengthen the supervision and man- agement of the laws and regulations, as far as possible to avoid the negative effects arising in the applica- tion of the new media.