基于电子商务平台的大学生创业分析

The Research of the Electric Business Enterprise of College Students

本文以电子商务为切入点,对大学生创业和创业指导展开分析引入SWOT分析模块,全面理清大学生电子商务创业面临的明显优势和巨大机会,以及伴随而来的潜在威胁和劣势。通过具体创业案例分析,从商机和目标两个维度阐述影响大学生电子商务创业成功与否的关键因素。最后,针对大学生从事电子商务创业在理念、心态等方面存在的误区,提出规避的意见和建议。

This paper takes e-commerce as the entry point to analyze of college students＇ entrepreneurship and entrepreneurship guidance. Analyzes the strengths and weaknesses, threats and opportunities of college student e-commerce entrepreneurship by using the SWOT analysis module. Analyzes specific cases, expounds the key factors that influence the success of college students＇ e-commerce entrepreneurship from business opportunities and objectives. At last puts forward some suggestions to avoid the misunderstanding of concept and mentality.