大数据情形下高校职业指导的实践探索——以电子商务专业为例

The Practical Exploration of Occupational Guidance for University in the Age of Big Data A Case Study of the Major of E-Commerce

本文通过挖掘和分析拉勾网招聘数据,结合我国大学生就业现状,以电子商务专业为例,分别选取数据分析师、产品经理、运营工程师和数据库运维工程师等四种代表性的职业进行对比分析,从这几类职业中了解不同职业的需求、现状、所要求具备的能力与特点,充分发挥大数据时代在大学生职业选择和规划时的指导作用,对大数据情形下的高校职业指导进行实践探索。

By mining and analyzing the recruitment data of lagou.com, combining with the current employment situation, the paper selected the four representative occupations such as data analyst, product manager, management operator and database operator from the major of E-Commerce to conduct comparative analysis. From these four occupations＇ the demands, current situations, required abilities and characteristics are concluded, which will be incorporated with the age of big data guidance for university students＇ career choices and plans to carry out practical exploration of college professionals in the age of big data.