基于跨境电商背景下的高校商务英语课程改革分析

An Analysis of College Business English Curriculum Reform Based on Cross-Border E-Commerce

跨境电商的蓬勃发展,给高校商务英语人才带来了更为广阔的前景,然而传统教学模式与新兴跨境电商实务格格不入,巨大阻碍了高校商务英语课程改革的深入发展进程。本文就如何较好利用跨境电商带来的契机,就如何培养满足新型外贸、适应岗位要求的高校商务英语专业人才提出可行性建议,更好地服务于高校商务英语课程建设。

The booming development of Cross-Border E-Commerce brings a wider prospect for college business English talents. However, the traditional teaching mode is incompatible with the emerging Cross-Border E-Commerce, which hinders the in-depth development process of college business English curriculum reform. The paper proposes the feasible suggestions on how to cultivate the college business English talents to meet the new foreign trade requirements by making good use of the opportunities brought by Cross-Border E-Commerce, hoping for better serving the construction of business English course teaching in colleges and universities.