竞争性新产品扩散控制

Diffusion control of competitive new productions

以新产品定价、广告投入水平为控制变量,将最优控制理论与新产品扩散问题联系起来,建立了竞争性新产品扩散控制模型,研究了双寡头市场条件下竞争新产品的扩散行为,并对其产品扩散过程进行了仿真分析。仿真结果表明,产品竞争扩散行为具有复杂的非线性作用机理,产品定价和广告投入水平等控制变量对扩散过程具有显著影响。

The new product pricing and the advertising investment level are viewed as control variables and an optimal control theory is combined with new product diffusion model for establishing a diffusion control model of competitive new productions. Under the duopoly market condition,the diffusion behaviors of the competitive new productions are analyzed and the diffusion processes are simulated. Simulation results show that the diffusion behaviors of the competitive products have complex nonlinear interaction mechanism and the control variables,such as pricing and advertising investment level,have a significant influence on the diffusion process.