摘要
针对我国电视真人秀节目的传播效果进行实证分析,通过配额抽样调查,发放300 份问卷获取观测数据.研究发现:受众对电视真人秀节目的认知度较高,但满意度较低;一档真 人秀节目的火爆可以扩大该卫视的影响力,但对公信力的提升并无显著影响;受众普遍对我国电 视真人秀节目持不信任或怀疑的态度.基于分析,为进一步做好电视真人秀节目提供参考依据.
In this paper, according to the communication effect of empirical analysis of China's reality TV show , through quota sam-pling survey, issue 300 questionnaires for observation data.Study found that audience awareness of reality TV show is higher, but low-er satisfaetion;Reality show hot can expand the influence of the TV, but no significant influence to the promotion of eredibility;Audi- ence popular mistrust of reality TV show in China or skepticism.Based on the analysis, provide a reference basis for reality TV pro-grams in the further.
出处
《甘肃高师学报》
2017年第9期124-129,共6页
Journal of Gansu Normal Colleges
基金
甘肃省高等学校科研项目(2015A-126)系列成果.