工学结合背景下文化产业专业人才培养探析——以包头职业技术学院文化市场经营管理专业为例

Exploration of the Culture Industry Talents Training Under the Background of Work-integrated Learning Model

国家大力发展文化产业的背景下,迫切需要兼具"艺术鉴赏力""文化产品创意生产能力"和"文化市场经营管理能力"的技能应用型人才。基于跨学科专业特性和应用型人才培养的目标,"工学结合"模式对培养文化产业人才具有重要作用。本文从我院近年来开办文化市场经营管理专业(以下简称文管专业)的办学实践出发,结合地区文化产业发展情况,从课程设置、能力导向、学训交替等几方面探讨了工学结合的文管专业的专业建设和人才培养模式。

Under the background of striving to develop the culture industry, the technical talents are required to have the ar-tistic taste, the production ability of the cultural product idea and the market management ability. Thereforr,the trainingmodel of integrating takes an important role in training culture industry talents. Combining the development of regional cul-ture industry, the article explores the program construction and the training mode of the program of culture market manage-ment from the curriculum, ability and practice.