黄河三角洲旅游业集群品牌竞争力研究

Research on Tourism Brand Competitiveness of Yellow River Delta

黄河三角洲旅游业发展迅速,加强黄河三角洲地区旅游业集群品牌竞争力是该区域的发展趋势。基于目前黄河三角洲地区旅游业集群品牌建设的现状分析,根据其旅游业竞争力的全面评价,采用归纳总结法,得出相关的结论,有利于对黄河三角洲地区整体旅游品牌竞争力进行全面分析,找出问题,提出解决的措施,提升黄河三角洲地区旅游产业集群品牌的形象。

The Yellow River delta tourisrm industry develops rapidly and strengthening the tourisrm the Yellow River delta is the recent trend of this region. Based on the analysis of tourism industry cluster in the Yellow River delta, the paper puts forward some measures to petition so as to improve the image of the tourism brand with the sum - up method accoof tourism competitiveness.