饮食浪漫伦理与“吃货族”的乐趣建构:基于广州青年“吃货”群体的研究

Food Romantic Ethics and the Fun Construction of Foodies

通过对广州"吃货族"的研究,试图从社会学角度探讨在全球化语境与中国转型期背景下"吃货族"是怎样对自己的趣味进行表述与辩护的,并由此建构不同的乐趣类型。研究指出,改革开放以来,饮食已经从一种满足基本的生理需要的手段转变为追求新鲜感的工具,饮食浪漫伦理在中国生根发芽并呈现扩大化趋势。除了社会区隔和分层的因素外,追求新奇、体验、乐趣与舒适的自我导向动机同样是理解中国当代消费者尤其是年轻消费者的消费模式和倾向的关键。

Based on the study of foodies in Guangzhou,this article tries to discuss how foodies express and defend their taste and construct different types of fun in the global context and China’s transitional background.This study points out that food is no longer used to meet the basic physiological need but the tool of pursuing the feeling of freshness.Food romantic ethics have been taking root and expanding in China.Except for the social distinction and hierarchy factors,self-orientation motivations,such as the pursuit of novelty,experience,fun and comfort,are also the key factors to explain the consumption model and the orientation of the consumers especially young people in contemporary China.