期刊文献+

净水器连锁专卖店服务质量对顾客满意度的影响研究

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摘要 通过借鉴达博霍卡(Dabholkar)提出的RSQS模型与对国内知名品牌净水器连锁专卖店的实证研究,从实体性、可靠性、移情性、响应性、公司政策这五个维度来构建净水器连锁专卖店的服务质量与顾客满意度之间的关系模型,并通过问卷调查印证模型的有效性,最终得出相应结论。
出处 《市场周刊》 2017年第10期49-50,共2页 Market Weekly
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