我国高校创业教育满意度对创业行为的影响研究——一个以创业激情为中介的大样本实证考察

Empirical Research on the Impact of Satisfaction with Entrepreneurial Education on Entrepreneurial Behavior

"双创"背景下的创业时代需要高校创业教育有更大作为。目前,创业教育出现了理论研究成果丰富而实效性评价研究几乎空白的悖论,这应引起学界对创业教育满意度及其对创业行为影响的关注。通过构建包含创业教育满意度、创业激情、个人背景因素和创业行为各变量之间关系的理论模型,运用结构方程模型对26省百所高校的30887份有效问卷进行实证分析和检验,结果显示:创业教育的课程体系满意度、实践情况满意度、教学方式满意度直接显著正向影响创业行为;创业激情正向中介了课程体系满意度、师资体系满意度、教学方式满意度、教学部门满意度、教学目标满意度对创业行为的影响,而负向中介了创业教育实践情况满意度对创业行为的影响;性别、专业、学校性质、学校所在地和创业活动经历在创业行为上的影响存在显著差异。据此而提出若干建议:完善创业教育课程体系,激发个体创业激情;优化女性创业资源,鼓励女性创业行为;构建校企合作机制,丰富个体创业经历。

The era of entrepreneurship requires colleges and universities to improve their quality of entrepreneurship education.However,few researches focus on the satisfaction with entrepreneurship education.In order to bridge the research gap,this study develops a SEM model and analyzes 30,887 questionnaires collected from hundreds of universities in 26 provinces to investigate the relationships among satisfaction with entrepreneurship education,entrepreneurial passion,background factors and entrepreneurial behaviors.Empirical results show that the satisfaction with entrepreneurial courses,practices and teaching methods positively affect entrepreneurial behaviors;entrepreneurial passion positively moderate the impact of the satisfaction with curriculum and teaching staff,teaching methods and teaching objectives on entrepreneurial behaviors,while negatively moderate the impact of the satisfaction with entrepreneurial education practices on entrepreneurial behaviors.Besides,gender,majors,school types,school locations and entrepreneurial activities experience have significant impact on entrepreneurial behaviors.In conclusion,this paper suggests that we should improve the entrepreneurship education systems to stimulate individual entrepreneurial passion,optimize female entrepreneurship resources to spur their entrepreneurial passion,establish a collaborative mechanism between universities and enterprises to enrich individual entrepreneurial experience.