农村电商的多元共治发展研究——以即墨市移风店镇为例

Research on the Development of Multi-subject Co-governance of Rural E-commerce——A case study of Yifengdian

在新的时代背景下,农村电商成为推动农业、农村发展的重要力量。概括了移风店镇农村电商发展具备的条件及其发展路径,分析了移风店镇电商发展的多元共治结构的运行,并对其发展成功经验进行了探讨。

In the new historical background,rural e-commerce has become an important force to promote the development of agriculture and rural areas.This paper summarizes the conditions and the path of the e-commerce development of Yifengdian,analyzes the operation of the multi-subject co-governance structure of the e-commerce development,and discusses the successful experience of its development.