基于互联网思维的多元化移动营销创新策略探究

On Innovative Multidimensional Mobile Marketing Strategy Based on Internet Thinking

移动互联网的兴起,去中心化趋势非常明显,网络社群化是移动营销的创新策略核心,在互联网思维的引导下,移动营销正使这一切成为可能。本文以移动互联网思维为"风口",从颠覆跨界的市场规则来分析移动互联网的主流现状、传统优势正成为发展阻碍的原因,从立体化的全网定位来分析移动营销,进而探究移动营销的创新策略。

With the spring-up of mobile Internet, network community has become the core of an innovative mobile marketing strategy. The paper analyzes the status of this new main trend of mobile Internet. Based on the analysis, the author states that the traditional advantage of Internet has become the hinder of the mobile Internet. The paper discusses the modem mobile Internet from overall dimensions and researches the innovative strategy of the mobile marketing mode.