游客互动、体验价值、主观幸福感关系研究——一个民宿旅居者视角的实证检验

The Relationship Amongst Tourists' Interaction, Experiential Value and Subjective Well-being:An Empirical Study of B&B Travelers

源于服务接触理论中的游客互动是旅游体验中的本真性表达,其质量影响游客体验价值与主观幸福的程度,而这种互动在民宿旅居过程中表现得更为明显和频繁。本文在梳理互动内涵和结构维度的基础上,阐述了游客互动、体验价值与主观幸福感之间的逻辑关系并构建了假设模型。实证检验表明在民宿中游客互动并不能直接影响主观幸福感,体验价值在两者之间具有完全中介效应。其中干扰行为对体验价值的影响不显著,而帮助行为的作用大于友好交流。情感性体验价值和社会性体验价值对主观幸福感的作用显著,而认知价值的作用不明显。

Derived from service encounter theory, tourists＇ interaction is seen as the authenticity expression of tourist experience, whose quality has impacts on experiential value and the degree of subjective well-being. This kind of interaction is more obvious and more frequent in home-stay at B＆B. This paper discerns the con- cept of tourists＇ interaction and its constructs, postulate the relationship amongst tourists＇ interaction, experien- tial value and subjective well-being and construct relevant hypothesis. The empirical study reveals that tourists＇ interaction does not have a direct effect on subjective well being, while experiential value works as a complete mediator between them. Interference ＆arguments dimension has a minor influence on experience vale, meanwhile, advice ＆ assistance dimension demonstrates more significant impact than friendly conversation construct. The influence of emotional value is more dramatic than social value, yet that of cognitive value is not significant.