供给侧结构性改革视角下体育产业发展探讨

Supply Side Structural Reform Under the Perspective of Sports Industry Development Research

在供给侧改革进入攻坚深化时期,三驾马车中消费逐渐成为国民经济发展的主要动力,伴随消费的升级、产业结构的调整和全民健身国家战略的实施,万亿元体育产业规模必将成为产业发展的价值洼地。通过分析我国体育产业发展现状与基本供给侧的问题,提出了推进体育产业供给侧结构性改革的基本思路:积极发展体育服务业,进一步优化体育产业结构;推进"放管服"改革,加快体育产业市场化;加强设计与技术创新,提升品牌核心竞争力;深度融合发展,拓宽体育产业的领域;推动体育金融创新,支撑体育产业快速发展。

On the supply side,reform deepening into the crucial period in the troika consumption has gradually become the main power of national economic development and upgrading of consumption,the adjustment of industrial structure,the implementation of the strategy of national fitness countries,$ one trillion for the development of sports industry will become industry value plays,so in this paper,by analyzing the present situation of sports industry and the basic problem of the supply side,puts forward the basic concept of structural reforms to boost the sports industry supply side：Positive development of sports services,and further optimize the structure of sports industry and promote the reform of ＂pipes＂,speed up the marketization of sports industry,strengthen the design and technological innovation,enhance the brand core competitiveness,the depth of the fusion development,widen the field of sports industry and promote sports financial innovation,support the rapid development of sports industry.