供给侧改革背景下河南省旅游产品的转型升级

Study on Transformation and Upgrade of Tourism Products in Henan in the Background of Supply-side Reform

在河南省旅游产业转型升级的关键阶段,科学调整旅游产品供给结构,实现有效供给,是行业发展迫切需要解决的问题。河南省旅游产品存在文化旅游活化度和体验度不足、小镇旅游产品千篇一律、乡村旅游缺乏主题性、旅游商品缺乏特色性等问题,出现这些问题主要与旅游资源开发过程中存在的等同化、缩小化、扩大化、逻辑偷换和概念化五大误区有直接关系。建议从创新文化旅游产品、升级乡村旅游产品、加快特色小镇建设等方面调整河南省旅游产品供给结构,促进河南省旅游产品的转型升级。

The tourism industry in Henan Province is in a critical stage of transformation and upgrade. To scientifically adjust the supply structure of tourism products and achieve effective supply are urgent problems to be solved. There exist some problems with tourism products in Henan province,such as deficiency of activated degree of cultural tourism and experience,sameness of town tourism products,absence of topicality of rural tourism and lack of feature of tour commodity. The occurrence of these problems bears a direct relation to five misguided respects in the exploitation of tourism resources,which are equalization,miniaturization,magnification,replacement of concept,and conceptualization. Therefore,it suggests that innovation of cultural tourism products,upgrade of rural tourism products and acceleration of specialization of town tourism product can adjust the supply structure of tourism products and promote the transformation and upgrade of tourism products in Henan province.