“多屏时代”背景下的网络大电影发展探析

An Analysis of the Development of Online Movies Under the Background of Multi-screen Era

大数据时代背景下的影视业内人士推出了比短片和微电影更具有前景的网络大电影。网络大电影能打破现实和虚拟的时空阻隔,丰富影像审美的含义,其发展现状体现了电影的商业性和艺术性的新碰撞,电影依托于互联网的多平台而自成一派将会是未来影视的发展趋势。拉动各年龄层的消费用户,培养用户付费点播的习惯,提升用户消费频次,将是网络大电影拓容市场的重中之重。

During the big data era,filmmakers have launched online movies which are more promising than short films and micro films. Online movies can break the barrier of the real and virtual time and space and enrich esthetic implication of movies. Its current development situation shows that there is a new collision between the commercial and artistic nature of movies. Relying on the multi-platform Internet,movies will become a trend of the development of the film and television in the future. It will become the priority in expanding the market of the online movies to promote consumers of all ages to see movies,cultivate their habit of pay-foruse,and boost their consumption frequency.