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“互联网+”浪潮下社交电商发展模式及市场前景 被引量:26

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摘要 "互联网+"浪潮的到来,推动了社交与电子商务的结合,社交电商以其较强黏性、互动性、精确用户细分与巨大商业潜力以及较低营销、时间成本迅速发展起来。本文基于社交电商特点,对"互联网+"浪潮下当前社交电商发展模式进行分析,并探讨了"互联网+"浪潮下社交电商市场前景。
作者 贾孝魁
出处 《商业经济研究》 北大核心 2017年第22期75-77,共3页 Journal of Commercial Economics
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