微媒体视角下开展应用型高校大学生创业教育研究

Research on the Undergraduate Entrepreneurship Education of Applied Colleges and Universities from the Perspective of Micro-media

随着移动互联网的普及,微媒体打破了时间和空间的限制,成为大学生学习、生活和工作必不可少的工具,利用微媒体进行创业教育也成为高校当前面对的一项新课题。本文通过对比传统创业教育模式与微媒体背景下的创业教育模式,构建相应的模型图,结合应用型高校现状,总结传统创业教育的弊端,分析微媒体创业教育的优势,提出在微媒体背景下创业教育应该着重关注和改进的内容,为应用型高校利用微媒体开展创业教育提供发展思路。

With the popularity of mobile Internet, micro-media, which breaks the time and space constraints, has become college students 'essential tools for learning, living and work. Using micro media for entrepreneurship education has become a new project for colleges and universities. This paper analyzes the advantages of micro-media entrepreneurship education by comparing the traditional entrepreneurial education model with the entrepreneurial education model under the background of micro-media, constructs the corresponding model map, combines the realistic situation of applied colleges, and summarizes the drawbacks of the traditional entrepreneurship education. We put forward the content which the entrepreneurial education in the micro-media background should focus on and improve, and provide development ideas for the application of colleges and universities to use micro-media to carry out entrepreneurship education.