全媒体时代公共图书馆阅读推广社会合作的发展策略

On the Social Cooperation of Reading Promotion in Public Libraries in the Times of All-media

全媒体阅读推动阅读推广向互动、合作发展。文章在对公共图书馆阅读推广社会合作现状进行调查的基础上,提出相应的发展策略:即建立公共阅读服务体系,建设全媒体阅读推广平台,组织社会化阅读交流活动,推广数字阅读文化,全面发展图书馆阅读推广的社会合作,着重建立合作的组织体系、监管体系和激励体系,在实践中重点关注社会合作的个性化与阅读推广渠道整合、合作阶段性与长期发展等现实问题。

In the times of all-media,the key feature of cross-media reading and promotion is interaction and cooperation. We should build all-media reading promotion platform, organize socialized reading and communication activities,promote new digital reading culture,and establish the mechanism of organization,supervision,and incentive system in social cooperation. We should also focus on practical problems such as individualization and channel integration,cooperation stage and long-term development of reading promotion.