新媒体环境中高校学生资助宣传工作的认识与思考

On College Student Financial Aid Work in the New Media Environment

在当前新媒体广泛应用的社会环境中,做好高校学生资助宣传工作,应当充分认识到学生资助宣传工作的必要性,注意宣传内容、对象及方式的变化,在传统宣传方式的基础上,充分发挥新媒体的宣传主导作用,将新媒体运用贯穿于整个资助工作中,让国家资助政策理念深入人心,让学生资助工作可持续发展,进一步发挥资助育人的作用。

Nowadays the new media is widely used in the social environment, when carrying out the publicity of col-lege students financial aid work, we should be fully aware of the necessity, pay more attention to the change of publicity contents, objects and methods, give full play to the leading role of the new media based on traditional publicity mode, let the funding policy concept well known among the national people, let college students financial aid work have a sustain-able development and further play the role of aid and education.