读图时代下科技期刊编辑出版策略——以信息图形化为视角

Editingand Publishing Strategies of Scientific Journals in the Age of Picture Reading——From the Perspective of Graphical Information

读图时代下任何读物若缺少图形信息便会失去对读者的吸引力和视觉冲击力,尤其是科技期刊。因科技期刊中包含大量的必须用"图"来表达的内容,如符号、公式或者机理图等。如何利用"图"提升期刊传播效果成为众多出版人关注的问题。基于国内外科技期刊在传播方面存在的问题,文章认为提升期刊传播效率的途径之一便是信息图形化,将相关信息视觉化,以图形的方式表达出来。主要表现在:图形摘要应用,选用吸睛图片作期刊封面以及期刊网站利用图形元素传播期刊信息。

Any reading material without picture in the age of picture reading will be no interest and sight shock to readers, especially for scientific journals, which have lots of contents, such as sign, formula or schematic diagram that must be expressed by pictures. How to make full use of pictures to improve journals＊ communication effect is the concern of many publishers. The paper proposes that graphical information is one of the effective ways, used in graphical ab-stract, journal cover and website.