新媒体背景下高校校园文化传播的对策分析

Communication of College Campus Culture in the Era of New Media

新媒体的出现改变了传统文化传播模式,使得校园文化传播的范围更广、传播的速度更快。作为高校校园文化存在的外部因素,技术的不断进步,也使得内容变得更加丰富,可以预见未来校园文化的发展必然会随着新媒体的发展而不断提升。因此有必要对此深入研究,基于此,本文就新媒体视野下,高校校园文化的传播关系、问题及对策进行相应的分析。

The advent of new media has changed the traditional model of cultural communication,allowing college campus culture to spread more widely at a faster speed.External factors such as technological progress has also greatly enriched the content of campus culture.It is natural to believe that development of the new media will continue to promote campus culture in the future.This paper discusses how to make the new media best serve the communication of college campus culture.