手机营销渠道的模式及零售终端管理

The mode of mobile marketing channel and retail terminal management

自从2001年我国成为全球最大的手机市场后,国内手机市场更多地受到了来自全球各个厂商的关注,我们利用大量的国内手机品牌改变了传统国外手机品牌垄断市场的局面。但是伴随着手机制造技术的日益成熟,对于手机营销渠道的竞争成为了大多数手机厂商所关注的热点。而且手机营销的渠道选择会直接影响手机营销的决策,而经销商的存在也将更好地推动产品进入目标市场,从而获得更多的盈利。文章根据笔者多年的经验以及我国手机市场发展现状,就手机营销渠道的模式及零售终端管理这一问题进行分析。

Since 2001 as the world＇s largest mobile phone market in China, we Chinese mobile phone market more attention by to various manufacturers from all over the world, we use a large number of domestic mobile phone brand has changed the tra-ditional foreign mobile phone brands the monopoly situation of our country＇s mobile phone market. But with the mobile phone manufacturing technology matures, competition for the mobile marketing channels become the focus of attention by most of the mobile phone manufacturer. And our mobile marketing channel choice will directly influence the decision making of mobile ma-rketing, and the existence of the dealer will also better push products into the target market, in order to gain more profit. In this paper, based on many years＇ experience of the author and the situation of the mobile phone market in China, according to the mode of mobile marketing channel and retail terminal management this problem were analyzed, and deficiencies still hope ever- yone criticism to correct