梵净山景区基于社区参与的旅游纪念品开发调查研究

Research on the Development of Tourist Souvenirs of Fanjing Mountain Scenic Tourism Based on the Participation of Community

论文以梵净山保护区为例,以"基于社区参与的旅游纪念品开发的研究"为题,在对社区参与旅游纪念品开发的相关研究进行综述的基础上,对旅游商品、旅游纪念品、社区参与进行定义、分类和整理,通过对问卷调查的统计,分析了梵净山保护区旅游纪念品开发的市场需求,对梵净山保护区旅游纪念品开发现有问题进行全面剖析,并从社区参与的角度对其原因进行探讨,进而提出了梵净山基于社区参与旅游纪念品开发的对策和建议。

The paper takes Fanjing mountain reserve zone as an example, and on the topic of ＂Research on Tourism Memorabilia Development Based on the Participation of Community＂,on the basis of a review of the research on the development of community participation in tourist souvenirs, this paper defines, classifies and systemizes the tourism commodities, souvenirs and community participation,analyzes the market demand of tourism souvenir development in Fanjing mountain reserve, and makes a comprehensive analysis of the existing problems in the development of tourist souvenirs in the Fanjing mountain area,and discusses the reason from the angle of community participation,and then puts forward the countermeasures and suggestions of the development of tourism souvenirs of Fanjing mountain based on the community.