基于SWOT分析的自媒体时代高校学生基层党组织建设研究

Research on the Construction of College Students' Basic Level Party Organizations in the Era of Self Media Based on SWOT Analysis

自媒体时代改变的不只是传媒特性,人们的生活方式和行为模式也发生了深刻的改变,对高校学生基层党组织而言,自媒体时代的到来既是机遇又是挑战。针对自媒体时代高校学生基层党组织建设进行SWOT分析,认清自身优势与不足,分辨外部环境的机会和威胁,构建SWOT分析矩阵,确定高校学生基层党组织建设战略,对加强和巩固高校学生基层党组织建设具有重要意义。

Self media era is not only changing the characteristics of the media,and even changed the way people live and behavior patterns,For the college students′ basic level party organizations,the arrival of the media age is both an opportunity and a challenge.SWOT analysis on the construction of college students′ basic level party organizations in the era of self media,recognize their own strengths and weaknesses,identify the opportunities and threats of external environment,build the SWOT analysis matrix,To determine the construction strategy of college students′ basic level party organizations is of great significance to strengthen and consolidate the construction of the Students′ party organizations at the grassroots level.