基于物业管理的社区O2O的应用模式研究

Research on the application mode of community O2O based on property management

通过分析社区O2O应用的服务内容、优势以及运营的要素,进一步探讨物业管理企业在社区O2O运营中和重要作用,研究基于物业管理的社区O2O应用模式,社区O2O企业与物业管理企业结合,共享客户资源,有机整合社区物业资源、客户资源和社区商业资源,推动社区O2O运营发展,提高物业管理服务水平,促进社区商业经济规模效益,为社区客户提供优质、便捷的服务,实现多方互利共赢,推动经济发展。

In this paper, through the analysis of community service content, O2O application advantages and operation factors,to further explore the property management enterprises in the community and the important role of O2O operation, the research community O2O application mode of property management and property management enterprises based on community O2O business combination, share customer resources, integration of community property resources, customer resources and business community resources O2O, to promote community development operations, improve the level of property management services,promote community business scale, to provide quality and convenient services to the community of customers, realize win-win,promote economic development.