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南昌大学生购买毛型服装影响因素权重研究

Research on the weight of factors influencing the purchase of wool-type clothing by university students in Nanchang
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摘要 通过对随机抽选的南昌大学生毛型服装购买因素权重的分析计算,利用小波神经网络探讨了影响南昌大学生购买毛型服装因素权重。结果表明:年龄与月消费水平对大学生购买毛型服装购买影响因素权重较高,性别与身材相对较低,且女生的性别、年龄、月消费水平及身材的权重均高于男生。 This paper analyzed and figured out the weight of factors influencing the purchase of wool-type clothing by university students in Nanchang.Besides,wavelet neural network was applied to discuss the weight of factors influencing the purchase of wool-type clothing by university students in Nanchang.The results show that the weighting factors of age and monthly consumption level are higher than those of sex and figure in buying wool-type clothing by university students in Nanchang.What's more,the weighting factors of sex,age,monthly consumption level and figure of girls are higher than those of boys.
作者 林燕萍
出处 《现代纺织技术》 北大核心 2017年第6期62-65,共4页 Advanced Textile Technology
基金 江西省文化艺术科学重点研究基地中华服饰文化研究中心资助([2015]134号)
关键词 小波神经网络 大学生 毛型服装 权重 wavelet neural network university tudents wool-type clothing weight
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