摘要
随着人们生活质量的提高和对健康需求的增加,中医药大健康产业必将成为引领全国经济发展和社会进步的重要支柱性产业。本文采用SWOT分析法对咸阳市中医药大健康产业发展的优势、劣势、机遇和威胁进行深入分析,并运用AHP法对分析所得的SWOT战略矩阵进行定量单层次计算,为咸阳市中医药大健康产业发展提供思路及对策。
With the improvement of people＇s living quality and increasing demand for health,traditional Chinese medicine massive health industry will be a pillar of national economic development and social progress.By using SWOT strategic and analytic hierarchy process,this study analyzed the strengths,weaknesses,opportunities and threats of traditional Chinese medicine massive health industry development in Xianyang city and put forward implementation measures of development strategy.
作者
黄文静
孙晓春
宋忠兴
侯青
史励柯
唐志书
HUANG Wen-jing SUN Xiao-chun SONG Zhong-xing HOU Qing SHI Li-ke TANG Zhi-shu(Shaanxi University of Chinese Medicine/Shnan~i Collaborative Inr~vation Center of Chinese Medicinal Resources Industrialization, Xianyang 712083, China)
出处
《中国食物与营养》
2017年第9期9-13,共5页
Food and Nutrition in China
基金
陕西省教育厅人文社科专项"陕西中医药大健康产业商业模式研究"(项目编号:15JK1193)
关键词
咸阳市
中医药
大健康产业
SWOT分析
AHP法
Xianyang city
traditional Chinese medicine
massive health industry
SWOT analysis
Analytic HierarchyProcess Method
