围观女主播:网络直播场域中的权力博弈

Onlookers of Female Anchors: the Game of Power in Live Streaming

直播作为新兴的社交方式已引发新一轮媒介革命,迅速成为新媒体营销的新阵地。直播的全民风潮直接促使了网络主播的火爆。在围观女主播的网络直播场域中,借助于围观者与被围观者的视角,分析围观者与被围观者之间的权力博弈——包含权力、欲望、主动性等广泛意涵的博弈,呈现直播场域中的博弈状态,深化对网络直播行业的理解,从而促进对直播行业以及相关领域职业的正确认知和健康发展。

As a new social style, live streaming has triggered a new round of media revolution. Live streaming of the popular unrest has directly promoted the popularity of network anchor. This paper mainly discusses the crowd of female anchor in live streaming, the game between the viewers and anchors including power, desire, initiative and other extensive meanings, and with the help of two onlookers in perspective and onlookers, in order to show the live streaming in the state, and promote the correct cognition and the healthy development of the brodcast industny and relevant occupations.