公安机关开展微信新媒体建设的探索

Exploring on the construction of carrying out Micro-media in Public security organs

互联网技术的飞速发展和网络交流工具的更新换代,催生了微信等新兴媒体在人们日常生活中的应用。新媒体的使用极大地改变了人们的生活方式,人们获取信息的方式不再局限于报纸、广播、电视等传统媒体,而是可以全方位、多方面地获取信息。微信新媒体的话语权具有不确定性、广泛性、无权威性、开放性、即时性等特点,这在某些方面对现代社会的发展起到一定的促进作用。在新媒体广泛运用、全媒体时代到来的大背景下,公安新媒体建设应从个体账号的运营和维护,转到整体框架的谋划和建设上来,推动公安新媒体建设和公安宣传工作走长远发展之路。

The rapid development of Internet technology and the upgrading of network communication tools have spawned the application of new media such as We Chat in people＇s daily life. The use of new media has greatly changed people＇s way of life, people access to information is no longer limited to newspapers, radio,television and other traditional media, but can all-round, multi-faceted access to information. The discourse right of the new media has the characteristics of uncertainty, broadness, no authority, openness and immediacy, which in some aspects play a certain role in promoting the development of modern society. In the context of the widespread use of new media, the arrival of the whole media era, the construction of new public security media should be from the operation and maintenance of individual accounts, to the overall framework of the planning and construction up to promote the construction of public security and public security propaganda work long-term development road.