党报党媒在与新媒体深度融合中的作用探索

Effect of party newspaper and media in deep integration with new media

在深入推进传统媒体与新兴媒体深度融合进程中,党报党媒要以习近平总书记在"党的新闻舆论工作座谈会"上的讲话精神为统领,在转型发展、融合发展中强化主导地位、扩大主流影响、发挥指导作用,写好"导"字文章.一要坚持党媒姓党;二要牢固树立"看齐"意识;三要坚持"传、帮、带",坚持"引导、指导、辅导",坚持"以我为主"的"融合"与"发展"理念.在深度融合中坚守主阵地当好主力军、拓展主渠道当好生力军、创新融和媒体管好新平台,通过深度融合,不断提升党报党媒传统媒体的传播力与引导力.

During deep integration of traditional and new media, party newspaper and media should take the spirit of the speech of Xi Jinping at forum of news public opinion work of party as direction, enhance leading position, enlarge mainstream influence and play guiding role in transformation and integration development. Firstly, we should insist that party media keep pace with party. Secondly, we should establish the consciousness of consistence. Thirdly, we should instit on mentoring and guiding, and integration and development consciousness of self priority. During deep integration, party newspaper and media should play roles of main and new force in holding main position and expanding main channel, and manage new platform in integration. Through deep integration, transmissibility and guiding force of party newspaper and media should be improved continually.