节约理念在包装设计中的应用研究

Research on the Application of the Idea of Economy in Packaging Design

随着全球经济的不断发展和人们物质生活水平的不断提高,商品包装在为消费者带来便利和满足的同时,也带来了日益严重的资源、能源浪费以及环境污染问题。怎样有效地将节约理念与产品包装设计方法相结合,越来越成为当代包装设计的研究重点。本文以节约理念在包装设计中的应用为出发点进行研究,提出节约型包装设计理论,并从节约型包装设计的外观设计、造型与结构设计、材料设计,以及回收与循环使用设计五方面,全角度的分析和介绍了节约型包装的设计方法和设计原则。

With the continuous development of the global economy and improvement of living standards, commodity packaging pro- vides consumers with convenience anti satisfaction. However. it also brought increasing waste of resources and energy and environmen- tal pollution. Combining the concept of economy effectively with the method of product packaging design becomes the focus of research on contemporary packaging design increasingly. With the starting point of the application of the concept of economy in packaging de- sign, this paper put fi^rward the theory of economical packaging design, then analyzed and introduced the design methods and princi- ples of economical packaging from five aspects, including the appearance design, the shape and structure design, the material design, and the recycling design of the economical packaging design.