岭南文化在包装设计上的应用研究——以清远土特产包装设计为例

Study on the Application of Lingnan Culture in Packaging Design——Taking the Packaging Design of Specialty in Qingyuan as an Example

纵观世界发展进程,文化延绵流传、经久不衰。当前,文化的影响也日益提高,在各个领域均有体现,将文化融入特产的包装中,不仅能够使地域特色得到彰显,而且对文化传承具有重大意义。岭南文化具有鲜明的地域特色和原生性,在特产包装中融入岭南文化,为特产增添浓厚的文化特性和传承精神,一方面能够通过特产拉动区域经济的繁荣,另一方面能够通过特产弘扬岭南文化。本文以岭南文化为基点,对清远土特产的包装设计展开论述。

Throughout the development process of the world, culture is far-reaching and enduring. At present, the influences of cul- ture are also increasing day by day,and reflect in the various fields.lntegrating the culture into the specialty packing can not only make the regional characteristics manifest, but also is of great significance to cultural heritage. Lingnan culture has distinct regional charac- teristics and originality. Integrating Lingnau culture into the specialty packing can add a strong cultural identity and spiritual heritage for specialty. On one hand, it can stimulate regional economic prosperity;on the other hand, it can carry forward Lingnan culture. Both hands do owe to specialty. This article made a discussion on the packing design of specialty in Qingyuan on the basis of Lingnan cul- ture.