基于KANO模型的图书选题策划研究

Research on Book Topic Selection Planning Based on KANO Model

基于图书产品具备KANO模型包含的五种属性和三个层次需求,图书选题策划研究适用于KANO模型,本文运用KANO模型详细分析图书需求和属性确定方法,主要包括用思维导图评估用户对图书选题的需求,以及图书属性调研设计,进而提出KANO模型在图书选题策划中的使用原则和注意事项。

Book products have five attributes and three levels of requirements contained in the KANO model, and the KANO model is suitable for the study of book topic planning. In this paper, the KANO model is used to analyze the book demand and attribute determination methods, including the use of the mind map to evaluate the users＇ demand for book topic selection, the design of book attributes, and then put forward the use principles and precautions of KANO model in the book topic selection..