摘要
基于图书产品具备KANO模型包含的五种属性和三个层次需求,图书选题策划研究适用于KANO模型,本文运用KANO模型详细分析图书需求和属性确定方法,主要包括用思维导图评估用户对图书选题的需求,以及图书属性调研设计,进而提出KANO模型在图书选题策划中的使用原则和注意事项。
Book products have five attributes and three levels of requirements contained in the KANO model, and the KANO model is suitable for the study of book topic planning. In this paper, the KANO model is used to analyze the book demand and attribute determination methods, including the use of the mind map to evaluate the users＇ demand for book topic selection, the design of book attributes, and then put forward the use principles and precautions of KANO model in the book topic selection..
出处
《北京印刷学院学报》
2017年第6期7-10,共4页
Journal of Beijing Institute of Graphic Communication
基金
北京市社科基金项目(编号:15JDJGB088)
北京印刷学院项目(编号:E-a-2013-08)
关键词
图书
选题策划
KANO模型
属性
需求
book
topic selection planning
KANO model
attribute
demand
