传播学视阙下吃播秀流行的原因分析

An Analysis of the Reasons for the Popularity of the Eating Show in the Communication

吃播秀作为一种直播他人吃饭的视频,自2015年传入中国以来就受到大众的关注和喜爱。吃播秀具有主播风格各异、内容丰富、渠道多元的特点,深受80后、90后的喜爱。从大众传播的模式来看,其流行原因如下:多样化的吃播秀内容满足受众的不同需求;强互动性给予观众心理慰藉;多元化的传播渠道扩大了吃播秀的影响力。在互联网的推波助澜下,吃播秀的流行符合受众心理和市场运作的规律,但作为一种日趋流行的大众文化,其对受众意识形态的影响不可忽视。

As a video of broadcasting others to eat food directly, the eating show has been attended and fond since it introduced into China in 2015. With the features of different anchors styles, rich content, diverse channels, Eating show is popular around the generation after 80s, 90s. From the perspective of mass communication model, the popular reasons are as follows： a variety of eating show contents meet the different needs of the audience; strong interaction gives the audience psychological comfort; diversified communication channels expand the influence of the eating show. Based on the Internet, the popularity of the eating show is consistent with the andience＇ s psychology and market operation. However, the eating show as an increasingly popular mass culture, has an important impact on the audience＇ s ideology.