平面标志设计元素的传播作用——以北京国际电影节的七彩叶片风车标志为例

The Propagation Function of Graphic Sign Design Elements A Case Study of the Colorful Windmill Marks in the Beijing International Film Festival

平面标志设计的关键元素是图片元素设计、色彩元素设计和文字元素设计,这三大元素是传播感知力度的核心元素。它们以简练的形象准确的传达对象事物的实用性、艺术性和传播性。从设计学和传播学视角下分析北京国际电影节标志的图片设计元素、色彩设计元素和文字设计元素,每一个元素都在北京国际电影节中起到象征性的传播作用,是促进北京国际电影艺术繁荣,是在世界电影艺术舞台角色的重要构成要素。

The key elements of graphic sign design are picture design, color design and text design. These three elements are the core elements of propagating perception. They convey the practicality of things, artistry and communication accurately by concise image. From the perspective of Design and Communication to analyse the elements of picture design, color design and character design in the Beijing International Film Festival, each element plays a symbolic propagation role. They are important components to promote Beijing international film artistic prosperity and play roles of the film art stage in the world.