试论基于新媒体环境下的高校思政教育方略

Discussion on the Strategy of Ideological and Political Education in Colleges Under the New Media Environment

近年来,网络信息技术得到了迅猛的发展,新媒体技术广泛渗透到高校的各个角落。微信、微博、QQ等网络平台成为当代高校大学生的主要交流工具,产生了广泛的影响。新媒体的产生与发展给高校思政教育提供了前所未有的发展机遇,也带来了挑战。在这种背景下,应该充分利用新媒体技术的优势,针对当前高校思政教育工作存在的不足之处,提出相应的有效的教育方略,使得高校思政教育工作上一个新的台阶。

In recent years, network information technology has developed rapidly, and new media technology has penetrated into every comer of the university. Network platforms, such as Weehat, Weibe and QQ, have become the main communication tool for college students and have a wide range of influences. The emergence and development of new media has provided unprecedented opportunities for development of Ideological and Political education in colleges and universities, and also brought challenges. Under such background, we should make full use of the advantages of new media technology. In view of the deficiency of Ideological and Political education at present, we should put forward effective corresponding educational strategy and promote Ideological and Political education in colleges to a new level.