谣言传播与公众心理——吴佩孚倒梁内阁活动中舆论宣传策略与技巧

Rumor Spread and Social Psychology——A Probe into the Propaganda Strategy and Skills of Public Opinion in Wu Peifu's Rebellion Activities

1921年12月,梁士诒在直奉支持下就任阁揆,作为政敌的直系欲倒之而后快。恰时,胶济铁路赎回问题成为国民最为关注的问题,因此吴佩孚借助当时梁士诒"允借日款赎路"的谣言以及国民"仇日"的民族情绪,积极发动舆论攻势,大做文章,最终使得梁士诒不得不请假赴津,梁内阁之倒台是吴运用舆论宣传的成功范例,这也为其在接下来的直奉战争中取得了舆论上的先机。

In December 1921,Liang Shiyi was appointed as head of cabinet with the support of the warlords born in Chihli poovince and the warlords bron in Fengting province and Fengtian warlords,while his political opponent was trying to bring him down. In the meanwhile,the redemption of Jiaoji Railway became the most important issue concerned by citizens. Therefore,Wu Peifu,made use of the rumor that Liang Shiyi was borrowing money from the Japanese to redeem the railway and the national animosity against Japan,actively launching a large propaganda campaign to force Liang Shiyi to leave for Tianjin. The collapse of Liang ＇s cabinet is a success example of using public opinion,which also earned a advantage in the following war between Zhili and Fengtian warlords in terms of public opinion.