移动互联网下社交媒体广告的传播策略分析

An Analysis of the Communication Strategy of Social Media Advertisement in the Era of Mobile Internet

伴随着移动互联网和智能手机技术的日新月异,社交媒体广告发展迅速。文章从移动互利网下社交媒体广告的现状及发展趋势入手,分析社交媒体广告的优势及特征,进而提出移动互联网下社交媒体广告准确定位、传播途径、效果提升手段等传播策略。

With the rapid development of mobile Internet and smart phone technology, social media advertising has de- veloped rapidly. First, this paper discusses the status and development trend of social media advertising. Then it analy- zes the advantages and characteristics of social media advertising and finally it puts forward the communication strategy of social media advertising accurate positioning, communication way and effect promotion means.