BGRIMM浮选装备市场分析与营销对策研究

Market Analysis and Marketing Strategy Research of BGRIMM Flotation Equipment

根据市场营销理论中的环境分析方法，即PEST与SWOT分析法对BGRIMM浮选装备进行了外部环境分析，重点分析了BGRIMM浮选装备面临的国内国际等环境因素，重点强调了在国家“一带一路”大战略的实施下，BGRIMM浮选机面临大发展的机遇。也通过SWOT分析法对BGRIMM浮选装备面临的优劣势、机遇及威胁等进行了分析，重点和国外品牌厂商进行了优劣势对比，针对性的提出了营销对策。具有完全自主知识产权的BGRIMM浮选装备已经完全具备了和国外品牌厂商进行竞争的实力，应该抓住这个机遇，配合国家“一带一路”战略在丝路国家积极布局，抢占国际市场。

According to the marketing theory in the environmental analysis method, namely PEST and SWOT analysis method to carry on the analysis of the external environment of BGRIMM flotation equipment, analyzes the domestic and international environmental factors such as face BGRIMM flotation equipment, with emphasis on the country ＂ The Belt and Road＂ implementation of the strategy, the BGRIMM flotation machine is facing major development the opportunity. Through the SWOT analysis of the BGRIMM flotation equipment facing the strengths and weaknesses, opportunities and threats were analyzed, and the focus of foreign brands of comparative advantages and disadvantages, and puts forward the marketing strategies, especially the BGRIMM flotation equipment with independent intellectual property rights has been fully equipped with the manufacturers to compete with foreign brands the strength, should seize this opportunity, cooperate with the national ＂The Belt and Road＂ strategy in the Silk Road countries actively layout, to seize the international market.