摘要
随着人们对运动服装产品的要求提高,研究影响产品研发的因素,对改善运动服装的品质有着非常重要的意义。本文通过搜集女士运动短袖的线上数据,利用统计分析的方法分析服装品牌、价格定位、版型、色彩、功能材料等因素在产品研发中的重要性。由于服装品牌、版型、色彩、功能材料四个因素对产品销售有不同程度的影响,本文认为在进行产品研发前,应该对这四个方面进行充分的调研和分析,特别是在版型和色彩方面。
It is of great significance to research on the influential factor of product development to improve clothing quality with the increasing requirement towards sportswear. Based on statistical analysis, we analyzed the significance ofapparel brand, price position, garment patterns, clothing color, and functional materials during the progress of research and development by collecting online data of female sports short sleeves. For the differing impacts on product sales within brand, patterns, hue and functionary materials, we found that sufficient investigation and analysis are imperative prior to the development, especially in terms of pattern and hue.
出处
《武汉纺织大学学报》
2017年第5期3-6,共4页
Journal of Wuhan Textile University
关键词
运动服装研发
服装品牌
版型
色彩
功能材料
Development of sportswear
apparel brand
garment patterns
clothing color
functional materials
