基于泉州东西塔的旅游文化衍生品的设计开发

The design and development of tourism cultural by-products based on Quanzhou East and West Towers

泉州是我国首批历史文化名城,世界多元文化展示中心,拥有丰富多彩的旅游资源。以中国现存最高的一对石塔——泉州东西塔为题材进行旅游文化衍生品的设计开发,先阐述东西塔的概况及对打造泉州市特色旅游区的作用,分析东西塔旅游文化衍生品现状,并在此基础上探讨东西塔旅游文化衍生品的设计开发策略,为其提出一些可行的发展方向和设计方向。希望能为东西塔旅游文化衍生品的设计开发提供一些新思考,进一步提升东西塔旅游文化衍生品的文化附加值。

Quanzhou is among the first batch of national famous historical and cultural cities in China,which is a worldwide multi-cultural exhibition center with an array of tourism resources.The paper focuses on the design and development of tourism cultural products rooted in the highest pair of existing stone towers located in Quanzhou,China.Firstly,the general situation of Quanzhou East and West Towers are introduced along with their roles in fostering Quanzhou special tourism area,then the situation of tourism products of Quanzhou East and West Towers are analysed,finally,the design and development strategy of the tourism products is discussed along with the direction of development and design to provide some new thoughts for the design and development of the tourism cultural products of the Quanzhou East and West Towers to enhance the cultural value-added of the tourism cultural products.