媒介对女性体育的当代呈现

Contemporary Representation of Female Sports by Media

现代体育事业之所以表现出蓬勃的发展势头,女性的广泛参与起着非常重要的作用。然而在大众性的体育传媒中女性对体育的贡献率没有得到客观的体现,更不可思议的是较多的大众媒介在体育传播过程中,所塑造的女性形象被刻意地限制和扭曲。从媒介对女性体育的呈现方式、现代女性体育的特点、当代媒介中女性体育的现状三方面,分析媒介对女性体育的当代呈现。

The modern sports career shows the vigorous development momentum nowadays, and the women’s wide participation plays a very important role in it. In the mass sports media, however, the contribution rate of female for sports has not got embodied objectively. To be even more incredible, images of women shaped by mass media in the process of sports communication are deliberately restricted and distorted. This paper analyzes the contemporary representation of female sports from the presentation forms of female sports education by media, the characteristics of female sports, and the current situation of female sports in contemporary media.