我国体育产业结构及调整对策研究

Structure and Adjustment Countermeasures of China's Sports Industry

我国体育产业结构存在着空间分布不均衡、体育服务业在体育产业中占比偏低以及由赛事商业开发不够导致的收入结构不合理等问题。在此基础上提出了以政府部门为主导,做好顶层设计,统筹区域间体育产业发展;从供给侧结构性改革出发,通过提高有效供给,释放大众体育消费潜力;以"互联网+"为抓手,利用科技力量全面推动体育产业结构调整的策略。

There were some problems, such as imbalance of space distribution, low proportion of sports services in sports industry and unreasonable income structure because of the lack of commercial development. With this in mind, this paper suggested that put government as the leading factor, make good top-level design,coordinate the development of regional sports industry, starting from the supply side structural reform,increase the effective supply by releasing potential sports consumption, put ＂Internet plus＂ as the starting point, use the full power of science and technology to comprehensively promote the sports industry structure adjustment strategy.