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休闲体育活动向旅游活动转化的实证研究——基于武汉市的调查

Empirical Study on Conversion of Leisure Sports Activities to Tourism Activities——Based on Survey of Wuhan
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摘要 随着人们生活水平的提高和闲暇时间的增多,参加各类体育活动的群体越来越多,且在实践中表现出休闲体育活动向旅游活动转化的现象。以此为背景,首先,从理论和现实环境分析,休闲体育活动具备向旅游活动转化的条件;进而,以武汉市大众体育活动组织为研究对象,进行实证研究,从"参与方式基础"、"兴趣与情感基础"和"组织活动基础"三个方面说明了大众体育活动向旅游活动转化的意愿,从吃、住、行、游、购、娱六个要素角度分析了休闲体育活动向旅游活动转化的行为特征;最后从产品供给、市场组织、行业管理三个角度,提出相关发展建议。 Along With the improvement of living standard and the increase of leisure time, there were more and more groups participating in various sports activities,, and in practice, it showed a phenomenon of the transformation of leisure sports activities to tourism activities. Based on this background, firstly, it analyzed the conditions of leisure sports activities into the tourism activities from the theoretical and practical perspective. Then, it took the city of Wuhan mass sports activities organization as the research object,empirically analyzed the intention and behavior characteristics of the transformation from leisure sports to the tourism activities. Finally, put forward relevant development suggestions. These results showed that, in theory and practice, leisure sports had transformation condition to tourism activities; second, it showed behavior characteristics of six factors in the tourism.
作者 李东娟 LI Dong-juan(Management School,South Central University for Nationali-ties, Wuhan430074,Chin)
出处 《湖北体育科技》 2017年第10期870-873,共4页 Hubei Sports Science
关键词 休闲体育 旅游活动 大众体育 转化 Leisure sports Tourism activities Mass sports Conversion
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