微传播视角下主流意识形态话语权:理论内涵、现实困境及构建理路

Discourse Right of Mainstream Ideology in Perspective of Micro-communication:Theoretical Connotation,Realistic Dilemma and Rational Construction

在微传播"开放性、交互性、自由性和隐匿性"影响下,主流意识形态话语权面临着话语主导力消解,话语吸引力不足,话语整合力弱化,话语监控力削弱的现实困境。意识形态工作者应在深入探究微传播新型发展规律基础上,坚持主动性、包容性、渗透性、疏堵性原则,不断完善主流意识形态话语内容,转换话语传播方式,拓展话语传播主体,优化话语传播环境,进一步提升主流意识形态的话语认同感,增进话语影响力。

Under the influence of micro-communication,'openness,interactivity,freedom and concealment',the discourse right of mainstream ideology faces the dilemma of discursive power,the lack of discourse attraction,the weakening of discourse integration and the weakening of discourse monitoring. On the basis of deep research on the new development law of micro-communication,the ideological workers should keep the content of the mainstream ideology discourse,change the way of discourse transmission,expand the main body of discourse communication,Discourse communication environment,so as to further enhance the mainstream ideology of discourse identity,enhance the discourse influence.