战后日本高速经济增长中的国家形象战略——以1964年东京奥运会、1970年大阪世博会为中心

Study of Japan 's National Image Strategies in the Post-war Period of Rapid Economic Growth: Focusing on 1964 Tokyo Olympic Games and 1970 Osaka World Exposition

第二次世界大战后日本为改善国家形象并提升国际地位,构建经济、科技强国与文化大国形象,成为战后日本国家形象战略的核心理念。战后日本这一国家形象战略起源于占领下的文化国家构想与吉田路线,在高速经济增长时期逐渐成形。其中,1964年的东京奥运会与1970年的大阪世博会,集中体现了战后日本塑造经济、科技强国与文化大国的国家形象战略理念,奠定了战后日本经济、科技强国与文化大国国家形象的基础。日本国家形象战略的经验教训,可以为我国当今的形象战略提供有益的借鉴。

In order to improve national image and upgrade international status, building Japan into an economic,technological and cultural power became the core idea of Japan＇s national image strategies in the post-war period of rapid economic growth. The idea of economic,technological and cultural power originated in Culture Power Idea and Yoshida Doctrine during the period of the Occupation and took shape during the postwar period of rapid economic growth. 1964 Tokyo Olympic Games and 1970 Osaka World Exposition particularly reflected the core idea of economic, technological and cultural power, laying the foundation of Japan＇s national image of economic,technological and cultural power in the post-war years. Lessons learned from Japan＇s national image strategies have significant reference for China＇s current national image strategies.